Louis Vuitton’s Hublot brand of watches has been in the news for several of masterpiece watches including the Big Bang Diamond men’s watch, known for its opulent diamond studded make. Their latest horological creative, the $5 million Big Bang Ladies watch, comes with a similar dressing of diamonds, and their market is known to rather niche; single ladies only! If one recalls what the Big Bang men’s watch was like, it would be easy to decipher the relation it has with the styling quotient of this exclusive diamond bathed timepiece.
According to researches by the company, the niche market of ultra-luxury ladies watches has grown in volume over the years, and is expected to grow approximately by 30% from 2010 to 2012. Explaining it further from another angle, is the CEO of Hublot Jean Claude Biver when he mentions,
“Women are buying more than men, women are buying more often than men and women are very influential over men, so you have three good reasons to work on this population.”
It was also observed that the consumer group is rather varied in its choices; they pick up $1 million bejeweled timepieces with as much interest as the $39,000 tutti-frutti multi-colored lesser glamorous version (seen top left) from the watch maker. This would mean that Hublot will always have a chance to garner interest amongst well-moneyed female consumers, and wouldn’t have issues capitalizing on the market they have captured rather well.